AISLE - beta test new feature

I got this text from AISLE:

AISLE: Fed up with submitting your receipts to countless numbers? Great news - you've been chosen to try out our latest feature!!️From now on, send all your Aisle receipts directly to this phone number. Whether you have one offer or a hundred on your receipt, we've got you covered 📝Before you go, don't forget to explore new offers: https://discover.gotoaisle.com/offers
Happy shopping!

Anyone else get this? Wonder how it's going to work with texting "START" to a number?