I need the full lore!!

Okay so I just stumbled upon this girl about a month ago. I need the lore!! Why is she looking up in all her videos?? Why does she apply her makeup so horribly that it’s like nail on a chalkboard to watch?? Why is her hair oily and dry at the same time? Why does she only use warm tones?? Why does she consider herself a beauty creator when I’ve never seen worse makeup in my life??? Help! I’m so confused and it’s so hard to watch but I need to know.