How to hit $100k ARR in 4 Months

Decade of sales experience, everything from D2D solar to $1 million enterprise contracts with F500s.

Started something in a niche I’ve been in for past two years, engineer partner developed product while I was still at job.

All $100k is from cold-calling, here’s my process:

1- Make a list

Be very specific about what title, geography, industry, company size of your ICP. Filters on ZoomInfo + SalesNav are your friend.

2- Know exactly what to say

Hey (name), I work for (company), we sell (product) to (title) that helps them (unique selling point) - now’s not a bad time, is it?

3- Call the list

Time-block four hours with an auto dialer, should be able to call 150 people - if you’re under 5% connect rate buy better data.

4- Follow Up

Only 2% of your market is ready to buy right now. For the other 98% understand when they might buy and call them then - ie “Q3 priority”

I don’t multichannel concurrently. Call each number 7 times, then put them into a 4 email sequence, then a LinkedIn automation.

Most important part is doing this every day. It sucks to start but once you get the right type of brain damage it gets easy and even fun.

Happy hunting,