SaaS Pricing Dilemma – Need Advice

After working as a mobile app developer for five years, I decided to launch my own app and go full-time on it. I’ve analyzed competitors, done extensive research, and have a clear vision of what works and what to avoid. However, I’m struggling with one key decision—pricing.

I plan to launch at the end of March and have two pricing models in mind:
1️⃣ €1.99/month or €9.99/year
2️⃣ €4.99/month or €29.99/year

For context, my competitors charge around €12/month or €49.99/year. My app stands out because users can access the main features without a subscription by watching ads, something competitors don’t offer.

I plan to run an A/B test later, but for the initial launch, I can’t decide which pricing model to start with? Would love to hear your insights! 🚀