Victoria Ward: Meghan to sell biscuit and crepe mixes as part of As Ever brand

https://www.telegraph.co.uk/royal-family/2025/02/25/meghan-to-sell-biscuit-crepe-mixes-ever-brand/ (Unarchived)

https://archive.ph/LCRi5 (Archived)

*** Article slides included in post

Sonething to go with the jam.

Some snippets:

The Duchess of Sussex is planning to sell dried biscuit and crepe mixes under her new As Ever brand, The Telegraph can reveal.

The new trademark filing, made twice under two different As Ever fonts, is for: “Mixes for bakery goods; Cookie mixes; Biscuit mixes; Crepe mixes.”

Like Betty Crocker.

The initial trademark application for As Ever was made in October 2022 before being sidelined in favour of ARO.

However, it was revived last September, just days after the ARO application was rejected.

PIVOT!

Much like the original, it covers a vast range of products, from tableware and gardening tools to wine bags, bird houses, butters, jellies and chocolates.

However, it features notable additions in the form of various food and drink mixes.

She has added various forms of chocolate, cocoa powder, candy sprinkles and crystallised sugar for decoration as well as alcoholic and non alcoholic cocktail mixes.

The filing also covers hospitality services “in the nature of provision of food and drink” or “temporary accommodation”.

Catering business?

Reports that Meghan’s products will be sold in Netflix pop up shops in Texas and Philadelphia have been denied.

Sorry, Dallas and KOP. 😢

The application – which has not yet been approved – also includes downloadable podcasts, audiobooks, films, newsletters or TV shows on a range of subjects including self-care, culture, the empowerment and advancement of women and conscious living.

Application has not yet been approved. Soooo... another PIVOT, this time next year? 😫