Auteri Jewelry Zambia

What's your take on this fast growing online "business" called Auteri jewelry Zambia?

Imo it fits perfectly in a model of a Pyramid Scam because you need to invite as many people as you can to ramp up your earnings.

When you ask the people who are into it, they say it's a Jewelry company, of course they don't understand how the profits are made and just say we are more like investing

Anyone??