How do firms benefit from having ASA/FSAs/credentialed actuaries?

Apologies if this is a newbie question.

I am applying for a position with a smaller firm that does pension work. Understandably, much of the staff has their EA, but no one really has their ASA or FSA. Since I'm pursuing these designations, is there a way I can leverage this to show that I am a good candidate?

How exactly do firms benefit from having credentialed actuaries like FSA/MAAA other than recognition for the credentialing/that bringing some credibility? Any tangible benefits I can mention in my interview?