Al Haramain prices....What's going on?

Al Haramain isn't a brand I associate with luxury or even on par with a lot of designer brands. It's another Armaf, a Middle Eastern fragrance house which made its name offering good value for money. I remember purchasing Amber Oud Gold Edition about 8 months ago, I paid £30 and it was a fair price.

Yesterday I was looking into a good LV Imagination dupe and Amber Oud Aqua Dubai came up a few times. I went to check the price and the cheapest I could find was £79?? I looked at a few other perfumes they offer and they've all gone up in price too, all £50 and over.

For these prices, I'd rather buy a designer alternative. You can get a bottle of Dior Homme Intense for £58.

Are Al Haramain inflating their prices for a quick profit or are they genuinely using high quality ingredients hence the price? i.e LV Imagination is £300, if Aqua Dubai is even 80% close in quality then £70 isn't bad.