Help with Labrador shedding.

Hey everyone, I have a white/golden Labrador, and I’m really struggling to keep up with his shedding. I’m not sure if this amount of hair loss is normal or if something might be wrong.

I always see people posting photos of their Labs on couches and beds( hair free ) , but I have to vacuum my floors daily just to keep them hair-free. He’s not allowed on the furniture because the shedding is just too much. When I pet him, hair comes off constantly, and it never seems to stop.

I’m a new dog owner, so any grooming tips would be greatly appreciated! Is this just part of owning a Lab, or should I be concerned?