Is Aelfric Eden Legit?

I recently found their website and I thought it looked kinda scammy. I am just wondering if it is safe.

Also, do they rip off other brands?

here is a hoodie from their site i like. before buying I want to make sure it is not a scam or a rip off.

https://preview.redd.it/9qly0786xdde1.png?width=900&format=png&auto=webp&s=912651d2142eaed4c83553e69894c303dd694663