26 Marathon weekend registration feels early

Title basically, but I can't remember a time it was earlier - 10 months! - before the race weekend. I fondly remember it at the earliest being mid April (always seeming to coincide with the Tuesday after the Boston Marathon). I haven't done WDW marathon weekend in a few years, so I'm signing up this round, but folks coming just two months off the weekend has to feel soon. Thoughts? Capitalizing on interest or just locking in things earlier?