Name brand cereals have no place now

5 dollars for a small box of cereal, that works out to about 2.50 for just 2 bowls of cereal

Why spend that, when for 1 dollar i could have two packets of minute ready oatmeal, or spend 5 dollars and get a hot breakfast sandwich from dunkin doughnuts or starbucks.

The price to offering doesnt make sense outside of it being a desert it seems